The 3qar Man content campaign was created to promote engaging and informative real estate content through a combination of podcast episodes and social media reels. Focused on the Egyptian property market, the content delivers insights on real estate investment, buying tips, legal advice, and market trends in a way that is clear, confident, and accessible.
Whether for first-time buyers or seasoned investors, the campaign aimed to position 3qar Man as a reliable voice in the real estate industry, offering a mix of expert analysis and real-world knowledge.
The main challenge was to present complex real estate topics in a simplified, engaging format that resonates across different platforms. We needed to maintain a tone of authority without losing relatability, while ensuring the content looked professional and modern.
Our strategy focused on clean visuals, simple set designs, and concise editing. The podcast content was recorded with a focus on clarity and structured delivery, while the reels used vertical formats and dynamic graphics to highlight quick tips and important points. This allowed the campaign to perform well across both long-form and short-form channels.
The 3qar Man campaign successfully introduced a fresh voice to Egypt’s real estate content landscape. With a growing audience on both podcast platforms and social media, it helped build brand credibility, attract property enthusiasts, and establish 3qar Man as a trusted resource for property education and market insights.
