The Belia Hanem Campaign was a series of lifestyle-focused content pieces designed to offer practical tips around driving, everyday routines, and relatable moments for modern women. The campaign featured short-form storytelling content that was informative, engaging, and easy to share — crafted especially for platforms like Instagram and TikTok.
This initiative aimed to expand Belia Hanem’s presence as a trusted and relatable lifestyle voice, especially among female audiences looking for useful, real-life advice.
The key challenge was to create lifestyle content that felt authentic, engaging, and aligned with the fast-paced nature of social media. Our approach combined conversational scriptwriting with story-based visuals that followed everyday scenarios relatable to the audience. To enhance message delivery and viewer retention, we used dynamic text animations within a vertical video format optimized for mobile consumption. Each video was structured to feel natural yet purposeful — delivering value quickly while encouraging viewers to connect and share.
The Belia Hanem Campaign succeeded in increasing reach and engagement across multiple platforms. It helped position the brand as a reliable source for practical lifestyle tips, resonating strongly with female viewers and building a loyal, interactive audience.
