Majestic Biopharma launched the Roshetta Campaign, a medical content initiative focused on delivering trusted health tips through short-form video reels. Designed to resonate with today’s fast-paced digital audience, each video aims to make expert-backed medical advice accessible, simple, and engaging.
This campaign supports Majestic’s mission to provide science-based healthcare information that builds trust with the public while strengthening the brand’s digital presence through relatable, expert-led content.
The main challenge was transforming professional medical advice into short, visually appealing videos without compromising accuracy or clarity. Since the target audience includes viewers without medical backgrounds, the tone needed to be approachable, educational, and easy to understand — while still reflecting professionalism.
Our approach centered around delivering authentic and informative messages using vertical video formatting optimized for platforms like Instagram Reels and TikTok. Clear text overlays, smooth transitions, and eye-level framing helped emphasize key takeaways and maintain viewer attention.
To ensure the content felt natural yet high-quality, we used soft lighting, minimalistic branding, and focused messaging. This balance made the reels look polished while preserving their organic appeal, allowing Majestic to connect more deeply with its audience.
The Roshetta Campaign successfully delivered concise, informative health content that aligned with Majestic Biopharma’s commitment to science-driven healthcare communication.
The reels gained strong visibility and engagement across social media, generating positive feedback and helping position Majestic as a trusted voice in modern pharmaceutical awareness.
