Season, a prominent name in the tourism industry, approached us to create a cohesive and impactful brand identity for their new Tourist Guide initiative. With the goal of enhancing their brand consistency across various platforms, Season needed a brand guideline that reflected their core values: trust, exploration, and cultural authenticity. Our task was to design a brand system that not only looks professional but also speaks directly to tourists and partners alike.
One of the main challenges was crafting a visual identity that balances professionalism with the spirit of adventure. The brand needed to resonate with a diverse global audience while still reflecting the unique flavor of the local experiences Season offers.
Our approach involved:
Extensive market and competitor research to ensure differentiation.
Crafting a modern, flexible logo that can adapt across print and digital formats.
Developing a color palette and typography system that evokes trust and vibrancy.
Creating brand assets that enhance user engagement, such as icons, maps, and visual templates.
The final brand guideline for the Season Tourist Guide established a clear and versatile identity. It empowered Season’s marketing and design teams to maintain consistency across brochures, websites, mobile apps, and social media. The new branding has helped Season gain greater recognition in the tourism market, attracting new partnerships and improving user trust.
