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Our Blog 16/01/2023

In Business There is No “Z”​ Control:Why Forward is the Only Direction

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When it comes to business, there’s one thing that’s certain: there’s no “Z” control. In other words, there’s no going back. Once a decision is made, it’s made, and there’s no going back in time to change it. This is a fundamental truth of business that every entrepreneur must come to terms with.


The nature of business is that it’s constantly changing. The market shifts, competition arises, and customer demands evolve. In order to stay ahead of the curve, businesses must be able to adapt and evolve just as quickly. This requires a forward-looking mentality that’s focused on growth and progress, rather than dwelling on past decisions or mistakes.

In fact, dwelling on past decisions can be a major obstacle to success in business. It can lead to indecision, hesitancy, and a lack of confidence in future decisions. Rather than getting bogged down in what could have been or what should have been, successful entrepreneurs focus on what can be and what should be.

Of course, this doesn’t mean that businesses should ignore their past completely. On the contrary, there’s a great deal of value to be gained from analyzing past decisions and learning from mistakes. However, this analysis should be done with a forward-looking mindset, focused on identifying areas for improvement and opportunities for growth.

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